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Criterios usados por los fondos de inversión socialmente responsables del sector privado: Clasificación y uso en el Perú

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Resumen: 
Criterios usados por los fondos de inversión socialmente responsables del sector privado:
clasificación y uso en el Perú
 
Peru has three significant reasons now to promote Corporate Social Responsibility (CSR) to national firms: Attracting new investment, accessing foreign markets and reducing negative impacts. But how to define CSR so it is directly tied to markets has always been difficult, and thus firms in Peru and elsewhere are slow to link CSR to business value. But the very recent and rapid rise of the Socially Responsible Investment (SRI) movement allows us for the first time to identify a market-based definition of CSR that Peru firms can use to add value and compete globably and sustainably. We show Peru firms how international investors define CSR, and how using this definition leads to strategic benefit. To help Peru firms actually implement CSR, we integrate CSR elements with the national quality standards used to promote competitiveness. This is the foundation for a specific strategy to promote market-based CSR in association with national directives for investment and quality.